Since its debut in 1982, the New Balance 990 has been a symbol of uncompromising quality, innovation, and timeless style. As the first running shoe to retail for $100, the New Balance 990 revolutionized the athletic footwear industry, setting a new standard for performance and craftsmanship.

A Legacy Built on Excellence

The New Balance 990 was born from the brand's commitment to creating footwear that delivers both comfort and durability. Made in the USA, the shoe features premium materials, including a pigskin and mesh upper, a dual-density collar foam, and a durable rubber outsole. Its ENCAP midsole technology, a combination of soft EVA foam and a polyurethane rim, provides superior support and cushioning, making it a favorite among runners and casual wearers alike.

Cultural Impact and Evolution

Over the decades, the New Balance 990 has transcended its athletic roots to become a cultural icon. Its sleek, understated design has made it a staple in streetwear and fashion circles, while its unparalleled comfort has kept it relevant in the world of performance footwear. The shoe has undergone several iterations, with each version refining its design while staying true to its original essence.

Today, the New Balance 990 is available in a variety of styles and colorways, catering to diverse tastes and preferences. Whether you're a long-time fan or new to the brand, the 990 offers something for everyone.

Explore the New Balance 990 Collection

For those looking to explore the full range of New Balance 990 models, check out this New Balance 990 product spreadsheet. This comprehensive resource provides detailed information on various 990 models, including pricing, features, and availability, helping you find the perfect pair to suit your needs.

Why Choose New Balance 990?

The New Balance 990 stands out not only for its performance and design but also for its commitment to quality and sustainability. Many models are crafted in the USA using domestically sourced materials, reflecting the brand's dedication to ethical manufacturing practices.

Whether you're hitting the gym, strolling through the city, or simply looking for a stylish addition to your wardrobe, the New Balance 990 is a versatile choice that delivers on all fronts. Its enduring popularity is a testament to its timeless appeal and unwavering quality.

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